MINI Canada’s participation in Red Bull’s Thre3Style Event shows us that you can do anything with a car, a paintbrush, and some vinyl. MINI Canada recently partnered with Red Bull to host Thre3Style, a contest that pitted some of the world’s best DJ’s against each other. How did they market a large-scale event such as this? [...]
Read MoreIt was the middle of summer, and we found ourselves standing in the Fairmont Vancouver’s parking garage holding tape measures, dazed expressions on our faces. Mazda was planning the worldwide launch of their SkyActiv engine technology, and we were in charge of wrapping the entire parking garage (pillars included) in floor to ceiling custom wall [...]
Read More1) Return on Investment As the graphic above illustrates, a vehicle wrap is a moving billboard that costs around $0.10 per 1000 impressions, much less than all other traditional forms of offline advertising. 2) It’s a Unique Advertising Medium The popular marketing author and public speaker Seth Godin promotes the need for businesses be like a “Purple [...]
Read MoreHow did a $500 Vancouver startup become a million dollar enterprise? This case study reveals that the right marketing tools and ingenuity can change a business. Men In Kilts is all about window and gutter cleaning—with a kilted twist. Started by Nicholas Brand in 2002, the local startup is now franchising across North America. A [...]
Read More car decal, car graphics, car wrap, Men in Kilts, vinyl decalWe love how Vancouver’s streets are quickly filling with diverse food trucks, and that we’ve come to play a part in it. Vehicle wraps and decals are some of the most exciting things we come across because we have the opportunity to translate branding into a physical reality. Most recently, we brought Num Num Food [...]
Read More car decal, car graphics, car wrap, num num food cart, vinyl decalSome of the killer wraps we did were included in the CG Motorsports feature on Performance BMW’s February 2011 issue. These “replicars” were created to pay homage to the infamous Group A Touring M3’s of the eighties. Iconic sponsorship decals of the time were designed specifically to show off the classic shapes and curves that [...]
Read More bmw, car decal, car graphics, car wrap, performance bmw, vinyl decal“Riding 6000 kilometers is hard. Beating cancer is harder” reads the tagline for Iris The Visual Group’s Challenge to Defeat Cancer. Rémi Jean knows this all too well. Diagnosed with cancer of the lymph nodes in 2007, he’s still fighting to defeat the disease as well as bring more support to cancer research. He and [...]
Read More car decal, car graphics, car wrap, vinyl decalThe Canucks spirit has been running through the Vancouverite’s veins for over 40 years. You can find it subtley lining every conversation, dwelling in local haunts, or buzzing on the city’s streets. We’re proud to say that the Canucks have lived up to all the hype, as this season’s President’s trophy winners and Western Conference [...]
Read MoreSpring is the season that brings cherry blossoms, the premature promise of summer, and best of all, weddings! A few weeks ago, we got a very special call that sent our hibernating winter bodies into a frenzy. A man called in asking if we could help him propose to his girlfriend! We later learned that [...]
Read More banner, banners, printed banner, vinyl bannerWe recently supported The Ride To Conquer Cancer, a two day cycling event taking place on June 18-19, 2011. Ambassadors ride to raise both awareness and funds to support the BC Cancer Agency, which in turn assists cancer patients across the province. Prior to the actual cycling event, ambassadors also had the chance to form [...]
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