Fringe Festival ‘Buzz Board’ Takes Review Sites to a Whole New Level

by Lilian Sue

Forget blogging.  Forget Facebook, Twitter or website guestbooks. The Vancouver Fringe Festival has re-invented how we express our opinions.

From the minds of Fringe Festival Executive Director David Jordan and his team came a new, innovative vision for audiences to engage with festival activities and leave feedback immediately after viewing a show.

Helping to make this vision a reality was Speedpro Imaging; official sponsor of the festival, wrapping the main Fringe Festival office building on Granville Island completely in vinyl.

This unparalleled presentation combines existing architecture used during the Festival with public opinion, giving audiences a chance to immediately share their thoughts about the show by writing directly on the office walls as well as festival enthusiasts a look at what is most popular.

For David Jordan and his team, inspiration for the ‘Buzz Board’, as it was named, came from a desire to incorporate audience participation.

“We wanted to engage the audiences and get them participating, as a way to faciliate buzz in the festival. We wanted to do something that was interactive,” explained David Jordan during a recent interview when asked about the ‘Buzz Board’.

The Fringe Festival wraps up on September 20th; but Pick of the Fringe continues afterwards, from September 24th to 27th, giving audiences yet another exclusive opportunity to share their thoughts on the Buzz Board.

Photo: BennettHui&DavidJordan.jpg

“Fringe Festival Executive Director, David Jordan and Richmond Speedpro Imaging owner, Bennett Hui standing in front of the Fringe Festival’s ‘Buzz Board’”